Our LiveStats elevator pitch with Hermione Way of Techfluff
Too many people think they can build a product, keep it quiet until launch day, send out a press release, and gain as much attention as Apple can.
I learned this after our first “launch” of the GoSquared site. People don’t care. Some people care for a fraction of their day. Some people care for a few months. But to most of your audience it’s old news tomorrow.
For 90% of the sites and companies out there, it seems that every major announcement they make should assume most of their audience has never heard of them before.
To gain a reputation of Apple’s strength? The worst thing you can do is believe you are even close.